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NJ EITC Marketing Toolkit

Everything you need for the New Jersey Earned Income Tax Credit (NJEITC), all in one place.

It is estimated that roughly one-in-four New Jerseyans who qualify for the New Jersey Earned Income Tax Credit (NJEITC) don't apply for the refund. We created these marketing tools to make it easier for our valued partners - employers, government agencies, non-profits, and tax preparers – to join us in a concerted effort to raise awareness about the NJEITC.

Thanks to ongoing changes enacted by the Governor and the Legislature in recent years, more money is available to more people than ever before! In addition to offering one of the most generous state credits in the nation - 40 percent of the federal EITC – starting in tax year 2021 the minimum age eligibility is expanding from 21 to 18 AND seniors over age 65 without dependents will now qualify.

The New Jersey Treasury Department and the Division of Taxation are committed to increasing awareness to ensure that this money makes it into the pockets of hard-working Garden State residents who earned it. We encourage you to use some or all of these outreach tools to help us meet this goal.

Videos

The NJEITC – A Vital Lifeline

Back in Your Pocket: Earned Income Tax Credit

Social Media - English
  • New for ‘22! Anyone 18 and over may now qualify for the #NJEITC, even if you do not have a dependent child. If you're between 18-24 years old, you could be eligible for $601 back in your pocket. Discover more today at njeitc.org #YouWorkedForIt #refund
  • New for ’22! If you are age 65+, you may now qualify for the #NJEITC, even if you do not have a dependent child. If you're over 65, you could be eligible for $601 back in your pocket. Discover more today at njeitc.org #YouWorkedForIt #refund
  • #YouWorkedForIt. Now file, claim it, and get it. To learn more about the NJ Earned Income Tax Credit visit njeitc.org. Spread the word with your friends, families, and neighbors. #NJEITC #refund
  • Ask your tax preparer about the NJ Earned Income Tax Credit today, you may be eligible for more money back in your pocket. njeitc.org #NJEITC #YouWorkedForIt #refund
  • Earned Income Tax Credit eligible? Don't guess. Know. Check out the #EITCCalculator #YouWorkedForIt #NJEITC #refund
  • More people than ever qualify for #NJEITC. Discover if you're one of them! Njeitc.org #YouWorkedForIt #refund
  • Even if you haven’t qualified before for the Earned Income Tax Credit you may be eligible this year. Visit njeitc.org #YouWorkedForIt #NJEITC #refund
  • Free tax preparation and help is available. Find out if you quality for #NJEITC and other tax benefits that could put money back in your pocket. njeitc.org #YouWorkedForIt #refund
Social Media - Spanish
  • Hay ayuda tributaria gratuita disponible. Averigüe si reúne los requisitos del #NJEITC y otros créditos tributarios.Njeitc.org
  • ¿Trabaja usted? Haga que el #NJEITC trabaje por usted njeitc.org
  • El #NJEITC: Reclámelo, y reclámelo correctamente. Visite njeitc.org
  • ¿Soltero? ¿Sin hijos? Vea si el #NJEITC le aplica a usted njeitc.org

Last Updated: Friday, 02/11/22